Why and what is Social Media & why does it even matter to me?

posted 12 Jan 2011, 23:52 by Jess Maher

So whats the deal with this "social media" thing and how can a "REAL" business come of it?


AssistNZ is our consultaning organisation that focuses on Individual Online Reputation Management, Advice & Legal representation as well as Social Media Policy, Planning & Protection for Businesses... but what that means exactally is still at the end of the day, somewhat unclear even to us!




Social Media Decoded                  |   Posted by Lewis Schiff  | February 25, 2010


LISTEN: Just as you'd do in a face-to-face conversation, listen before you talk. Who are the participants? What is the style of communication that works best?

TRACK: Where should you be listening? Pay attention to the blogs, sites and social media platforms that show up most often in your tracking efforts. That's where you need to be.

PRACTICE: Consider, as a warm-up, picking a different topic to begin conversing in social media.

LEARN THE ETIQUETTE: Whether it's the symbols of the medium (remember when you first heard "LOL"?) or just practicing your spelling, one frequent giveaway of a social media newbie is the flubs and faux pas we make when we start talking.

Should we back it up somehow??


There have even been services spring up now that provide a back up service for online activities be it business or personal, including services like Backupify (https://app.backupify.com/)  and the scarier looking "Dad" http://dadapp.com/



From IBMs blogs about the "virtual world"...


Over time, a digital persona you create or in which you share ownership may have the opportunity to build and maintain a reputation in its original virtual world, or elsewhere – perhaps for a skill, talent or influence over a certain industry, community or audience. Building a reputation of trust within a virtual world represents a commitment to be truthful and accountable with fellow digital citizens. Dramatically altering, splitting or abandoning your digital persona may be a violation of that trust. It may also violate the terms of use of a virtual world.




How to Back Up Your Social Media Accounts:  Why It's Important for Your Business


Imagine if your Facebook account were suspended and deleted.  What would you do if your entire LinkedIn network suddenly disappeared?  If your Flickr photos were no longer accessible or if Twitter crashed yet again, only this time for good?           Online networking and collaboration have become a dominant part of our daily routines. According to a recent study conducted by Nielsen and released in early August, social networking occupies twice as much of our time online as any other activity. Facebook and Twitter alone account for 22.7% of our time on the web, with online games and e-mail a distant second and third, respectively.Backing up your social data, whether business or personal use, while still not done by most users, has become a burgeoning market for a few different companies as usage patterns have risen. But why should you do it, and what services should you start with?  In this guide, we will explore what you could potentially lose by not backing up your data, what the different available services offer and how to obtain your data when you need it. 




Why should businesses care?


Why You Should Make Privacy a Priority

A new study ranks America's most trusted companies -- and reveals customers' feelings about how safety affect the brand.

No small businesses actually made the Top 20 – could it be because 56 percent of small businesses don't even have a privacy policy on their Web sites? – but the Ponemon results still provide a useful lesson. Facebook, for example, made the list last year but not the current one – which comes as no surprise, as 2009 saw the site face serious security breaches as well as a very public debate about their privacy policies.   The new era of transparency is no longer just a virtue, it's a business necessity.



Is the Online Information About Your Business Correct?


Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study.   Having a page on Facebook is a start, but it's not a one-time effort: 81 percent of consumers using social media say it's important for businesses to respond to questions and complaints. And for the record, you do need to worry about reviews and ratings – 78 % said they're important when deciding what to buy.                                                                         



Unintended Consequences: How to Keep Social Media from Becoming a Security Risk:

Most companies do use social media and see it as a necessary tool for marketing and to connect with customers. For them, educating users about the risks is the first line of defense.  Most importantly, though, you need a policy that dictates which information can’t be shared online and who can and can’t use social media on the company’s behalf.

All this comes under the heading of what Manes calls "inference analysis," the science of assembling pieces of information to see what can be learned. His company uses inference analysis to discover what sensitive information his clients are sharing online, and he says criminals are out there doing the same thing.



For some great articles about Facebook and the related and integrated issues & debates check out the following links:






Taken from Sophos Report on http://www.sophos.com/sophos/docs/eng/papers/sophos-security-threat-report-jan-2010-wpna.pdf