The alternative to straight "aim & shoot" approach to targeting online advertising

http://www.exacttarget.com/uploadedfiles/resources/SFF_SocialProfile_singles.pdf http://www.businessesgrow.com/2011/03/24/are-content-curators-the-new-standard-of-social-media-influence/?utm_source=twitterfeed&utm_medium=twitter&utm_term=social+media 12 Traits Of A Highly Effective Social Media Marketing Campaign -http://bit.ly/eP8Arz