Much respect for those businesses who can actually grasp 'engagement'...

posted 14 Apr 2011, 06:41 by Jess Maher   [ updated 14 Apr 2011, 07:14 ]

A few months back, when looking into securing social media data particularly with reference to the threat of Facebook looking like they may shut down my recently deceased father's profile page, I came across a whole raft of issues and tools I had never considered before... much like many others I imagine. In my research and review, I was shocked by an email from one of the companies I had just previously "slagged off" on Twitter seeking feedback! 
This blog & more details about this story can be found here... 

In short, I criticized the impression and impact of the logo used in particular... Being in the kind of sensitive and somewhat uncomfortable/intrusive nature to the topic of data backups & security- to simplify, I guess the biggest opposition was mainly related to the fact felt the logo used by DadApp.com just stirred up the kind of emotions that they would probably be better off distancing themselves from in my opinion anyway... 

This first image here was the logo used at the time I found the site and both my other half and I just really kind of felt it had a bit of a creepy feel to it- like it was spying on me and I most certainly was not compelled to download the application thats for sure... 

But it was not until very recently that I had thought to even look at the site again and when I did, I gotta say, I was impressed with the changes they appear to have made since.. As a consumer particularly, when you are asked for your feedback, thats one thing.. but just like in the world of HR, if you are asked and then nothing is actioned, it can be very disheartening. While I had implicitly understood the implications of this in terms of employees, I had until now overlooked the power of that as a consumer... It is becoming more and more obvious to me that the PR and HR facets of business are becoming increasingly closer and at times even overlapping- but thats another point! 

Really I was just really genuinely impressed with the change in the overall fell of the site now... and do certainly have a greater appreciation of the power & buy-in of engagement with ones consumer market-definitely some clever cookies here..!! 


Check out the more on the site at http://dadapp.com 

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